Hi!

I am a full-stack marketer and branding enthusiast who thrives on the excitement of strategizing and implementing marketing campaigns that deliver measurable results.

Experience

Director of Marketing
Thomas Eye Group || Atlanta, GA

Develop and implement overall comprehensive marketing and communications plans that support B2B and B2C GTM strategies emphasizing demand generation, digital marketing, and overall omni-channel success.
Lead creative team and oversee the development of marketing collateral for all channels, including PPC, video content, conferences, website, social media, email campaigns, customer journeys, sales materials, and all other traditional and digital marketing creative.
Ensure consistent brand messaging and adherence to brand guidelines across all collateral.
Build, lead, and mentor a high-performing marketing and B2B sales team, providing an environment of knowledge-sharing, and fostering creativity, collaboration, and professional growth.
Grow new customer volume through traditional and digital marketing efforts, achieving 68% new business YOY (2022-2023).
Provide company-wide marketing thought leadership through quarterly marketing committee meetings and monthly communication with Shareholders and Leadership Executives.
Implement and manage CRM (Salesforce HealthCloud and MarketingCloud) to monitor sales activities pertinent to all aspects of the sales cycle and track customer leads through patient journey building.
Oversee and evaluate ROI, tracking key metrics, and optimizing marketing strategies to impact revenue positively.
Provide short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Assist in developing and nurturing community and vendor partnerships with entities integral in meeting new business and contract objectives.

Practice Development Manager
Montgomery Eye Physicians || Montgomery, AL

• Design, coordinate and assist in the production and placements of all marketing materials.

• Develop and manage the marketing department budget and annual advertising campaigns.

• Plan, organize and host patient education and community events throughout the River Region.

• Liaison with local physicians and hospitals to develop and maintain relationships.

• Develop protocol and trains staff on HIPAA policies and procedures, customer service, and social media guidelines.

• Work with management team to develop short and long-term revenue increasing goals.

• Write content to drive brand awareness, engage audience, and target desired demographic.

• Supervise, train and evaluate employees for pay increase, promotion, or other internal employment opportunities.

• Maintain patient satisfaction reports through various feedback surveys and review sites.

• Implement solutions for internal and external referring providers to maintain continuity of patient care.

Client Relations and Marketing Manager
Wilson Shaw IT || Montgomery, AL

• Generate weekly reports on web analysis and social media statistics for CEO review.

• Create annual marketing and client relations plans and budget.

• Meet with local and regional marketing vendors to discuss and develop new promotional materials.

• Attend networking forums and Chamber of Commerce events to promote services and seek business opportunities.

• Visit customer sites for monthly IT reviews and evaluations.

• Provide on-site training for both new and existing clients.

Director of Brand Strategy and Regional Growth
WellStreet Urgent Care || Atlanta, GA

Developed and launched a comprehensive SEO strategy; sourced and onboarded a partner agency to lead optimization and reporting efforts across all markets.
Acted as primary brand steward across four health system joint ventures, ensuring brand consistency and driving local marketing growth in each urgent care market.
Spearheaded implementation of a new CRM and email platform to increase patient engagement, automate campaigns, and establish lead generation funnels.
Created and oversee an integrated, multi-brand annual campaign calendar, aligning marketing efforts across four distinct joint venture brands.
Introduced and deployed a project management tool to streamline all marketing workflows, enhancing cross-functional collaboration among designers, managers, and external vendors.
Regularly prepare and present quarterly Strategic Marketing Team (SMT) reports and performance insights to the executive leadership team.
Partner with Regional Marketing Manager to expand "boots on the ground" marketing, increasing local visibility through community events, provider outreach, sponsorships, and networking.
Drive consistent year-over-year new patient growth using scalable organic marketing tactics and localized campaign strategies.
Expanded the marketing department by 20%, hiring specialized talent to support digital, creative, and field marketing functions.
Facilitate an annual team development initiative leveraging Gallup StrengthsFinder to build team cohesion, improve collaboration, and maximize individual contributions.

DOWNLOAD RESUME

Work

WEBSITES

WWW.THOMASEYE.COM

WWW.DOCTOREYELID.COM

*Worked with Marbury Creative Group to create final website

Expertise

Marketing Strategy + Budgeting
Digital Marketing
Campaign Planning
Project Management
Online Reputation Management
SEO (Search Engine Optimization)
AIO (AI-Generated Content Optimization)
SGE + AEO (Search Generative Experience / Answer Engine Optimization)
AI Search Visibility & Structured Content Strategy Marketing Data + Analytics
Consumer Persona Creation
Journey Building
Social Media Strategy + Implementation
Google (GMB, GA4, AdWords)
Email Marketing + CRM Strategy
Healthcare Marketing + Compliance
Listings & Local Presence Management
Marketing Training + Team Development

Hi!

Experience

Director of Brand Strategy and Regional Growth WellStreet Urgent Care || Atlanta, GA

Work

Expertise

Director of Brand Strategy and Regional Growth
WellStreet Urgent Care || Atlanta, GA